ARCHIVE · 2021–2023
Blog.
Essays on copywriting and the craft of writing, first published between 2021 and 2023.
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A discerning copywriter's tech stack
A rundown of the tools, apps and services I actually use as a working copywriter — from research and recording to writing, collaboration and admin.
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Call yourself a copywriter?
What do professional copywriters call themselves these days? A look at job titles, why 'content' is having a moment, and why copywriter still works for me.
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Check copy for typos to protect your reputation
Are typos something to laugh off or take seriously? It depends on how important you think brand reputation is, and what it means to your business.
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Write a press release like a pro
Why do we write press releases? How are they useful? Who uses them? Professional copywriters will write many press releases in their careers, and here's how I approach mine.
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Ghost-writing, and how to avoid being too precious
Life as a copywriter is great, even when someone else takes the credit for your work. The key to successful ghost-writing is to avoid being precious.