THE SIGNATURE MEDIUM

EIGHT SHOWS · 450+ EPISODES

Podcasting.

A podcast is the fastest way to surface the knowledge inside a technical company — it gives experts permission to speak before they write, and that's usually where the best content begins. 450+ episodes across 25 years, hosting founders, analysts and executives, and coaching reluctant first-timers onto the mic.


Fig. 5 · Shows founded, hosted or co-produced.

INTERNAL & EXTERNAL · PUBLICATION & INDEPENDENT

The Sorted Post-Purchase Podcast artwork
EXTERNAL · INDUSTRY

The Sorted Post-Purchase Podcast

Sorted Group · 2024

Sorted's external show on the delivery and post-purchase experience — the conversations that sit between checkout and doorstep.

Savvy artwork
INTERNAL · PRIVATE 42 eps

Savvy

Sorted Group · 2024–2025

The 42-episode internal podcast that replaced collapsed leadership communications during restructuring. 72.7% activation against a 70% 'excellent' benchmark.

The Shape of Money artwork
CLIENT · FINTECH 9 eps

The Shape of Money

ieDigital · 2018–2022

Four years of fintech conversation for the UK platform serving credit unions and building societies. Part of an end-to-end content programme.

BankNXT Fintech Podcast artwork
PUBLICATION · FINTECH 31 eps

BankNXT Fintech Podcast

Backbase · 2015–2018

The founders of Klarna, Tide, Atom Bank, WealthFront and Tandem on the record — a publication banking executives actually read.

FoodBev podcasts artwork
PUBLICATION · TRADE 70 eps

FoodBev podcasts

FoodBev Media · 2008–2015

The destination audio for the global food and beverage industry. Coached print journalists onto the mic in 2009, before most trade titles had tried it.

Big Tech Little Tech artwork
INDEPENDENT 44 eps

Big Tech Little Tech

Co-produced with Rick Huckstep

Co-produced with Rick Huckstep — Chairman of The Digital Insurer and founder of Wiser. Big-platform power against the scrappy edge of the industry.

Media Will Eat Itself artwork
INDEPENDENT 28 eps

Media Will Eat Itself

Independent

Conversations on media, craft and the people who make it — the show where guests arrive nervous and leave having said the thing they meant.

From the Comms Cupboard artwork
INDEPENDENT 41 eps

From the Comms Cupboard

Independent

A working show on the craft of communications — the practitioner's view, recorded from where the work actually happens.

"In a world overrun with self-declared podcast experts, it is worth being discerning. Shaun really is worth a look — and a second look if you are serious about doing anything in that space."

Guy Shone · Editor-in-Chief, AnewZ · recorded two episodes with Shaun

GET IN TOUCH

Looking for senior permanent roles in B2B technology.

Senior content and communications leadership — SaaS, fintech, trade media. Available immediately. Open to remote and to relevant on-site in the north of England. I'll happily share CV and references on request.