Shaun Weston.

25 years building B2B content functions across SaaS, fintech and trade media. Editor-in-Chief credentials at BankNXT and FoodBev.com — two publications their industries genuinely read.

I take complex products and find the human story inside them, then build the editorial systems that scale the voice without losing it. I work directly with founders, CEOs and CROs, owning content and communications strategy end to end at Head-of level — sole-operator capable by experience and disposition, team-lead experienced when the role calls for it.

My signature medium is podcasting. 200+ episodes across my career, spanning in-house shows and independent productions. A podcast is the fastest way to surface the knowledge inside a technical company — it gives experts permission to speak before they write, and that's usually where the best content begins.

I work fluently with AI as a tool, not a novelty — Claude and Perplexity for drafting and research, MCP integrations through Cowork, and a working point of view on what GEO and AEO mean for content strategy as it splits between SERP and AI citation. AI is an expert writer but not always an expert reader. My job is to read on behalf of the audience, then rewrite until it lands.