PORTFOLIO · 2026

Shaun Weston.

Head of Content & Communications · Editor-in-Chief background

25 years building B2B content functions across SaaS, fintech and trade media. Editor-in-Chief credentials at BankNXT and FoodBev.com — two publications their industries genuinely read.

I take complex products and find the human story inside them, then build the editorial systems that scale the voice without losing it. I work best embedded inside an organisation, reporting to a Marketing Director, owning content and comms strategy end to end — sole-operator capable by experience and disposition, team-lead experienced when the role calls for it.

My signature medium is podcasting. 450+ episodes across my career, at FoodBev, Backbase, ieDigital and Sorted. A podcast is the fastest way to surface the knowledge inside a technical company — it gives experts permission to speak before they write, and that's usually where the best content begins.

I work fluently with AI as a tool, not a novelty — Claude and Perplexity for drafting and research, MCP integrations through Cowork, and a working point of view on what GEO and AEO mean for content strategy as it splits between SERP and AI citation. AI is an expert writer but not always an expert reader. My job is to read on behalf of the audience, then rewrite until it lands.

Looking for senior permanent roles Harrogate, UK · Remote Available

Read the case studies Get in touch

Editorial systems · Podcasting · Communications

"At my core, I'm a builder of ideas. That's the through-line across everything I've done."

SELECTED WORK

FIVE ENGAGEMENTS · MOST RECENT FIRST

Sorted Group

Solo marketing function through two restructures.

Promoted from Senior Content & Communications Manager, then operated as sole marketing function following restructuring. Built the content ecosystem around the new sales motion, using PR and SEO in-house, and led change communications through two redundancy programmes without losing the room.

80+ thought-leadership articles. 50+ internal newsletters. The Sorted Post-Purchase Podcast (external industry show) and Savvy, the 42-episode internal podcast. Wrote the 27-page Cultural Manifesto and the Personas handbook adopted across commercial teams. +135% LinkedIn impressions and +102% clicks in Q1.

Sales pipeline

supported by content

LinkedIn engagement

vs 3–4% benchmark

Employee engagement

through restructuring

ROLE: Head of Content & Communications

Shaun Weston Media

Six years of senior contract work for B2B technology.

Primary engagement was ieDigital, the UK fintech serving credit unions and building societies. Four years end-to-end content strategy – The Shape of Money podcast, CEO thought leadership, sales enablement. 81 articles, 8 press releases, 5 case studies. Plus 15 months with Aito, the Finnish ML startup, building their English-language content programme.

At Aito, built and ran the English-language content programme as the company expanded outside the Nordics – 30+ articles translating technical ML complexity into buyer-facing prose.

Other clients across the period included Indeed, Intel, Plumery, 11:FS, 10x Banking and Genius Sports. The engagement model was the same in each case: embedded, accountable for the editorial line, working as if I were in the building.

Years

embedded with ieDigital as content function

Articles published

8 press releases, 5 case studies

Years

continuous independent practice

ROLE: Director · Shaun Weston Media · senior contract content and communications

Backbase · BankNXT

A fintech publication banking executives actually read.

Took a neglected company blog and built BankNXT into a publication cited by the Financial Times and syndicated by Breaking Banks. Got the founders of Klarna, Tide, Atom Bank, Wealthfront and Tandem on the record. Commissioned writers and set editorial standards that held output without quality drop.

Founders of Klarna, Tide, Atom Bank, Wealthfront and Tandem on the record. Seven enterprise case studies the Backbase sales team actively used. Online Media Awards 2016 finalist in three categories – Best Specialist Site for Journalism, Best Brand Development, Best Business/Finance News.

Page view

growth – from 1,193 to 46,116

BankNXT Fintech Podcast

episodes

Cited in the Financial Times

ROLE: Editor-in-Chief / BankNXT · Senior Editor / Backbase

FoodBev Media

A digital publication so central, the parent company renamed itself around it.

Built FoodBev.com into the destination publication for the sector. Grew traffic 264% to over a million annual visitors and 26,500+ newsletter subscribers. Moved the business from declining print to a sustainable digital model. The publication became so central that the parent company rebranded from Zenith International Publishing to FoodBev Media.

Led writers, commissioning editors and contributors. 264% traffic growth across the period. Content served the business as well as the readership – close collaboration with sales and the events team. Online Media Awards: Winner, Best Commercial Innovation (2011); finalist, Best Use of Social Media (2011).

Annual

visitors at peak

Newsletter

subscribers

Podcast

episodes produced

ROLE: Editor-in-Chief / Managing Editor Digital

Future Publishing

Where the discipline of content comes from.

Four years inside Future Publishing's magazine business. Operations Editor at .net during the period when the web was learning to take itself seriously, and Production Editor across multiple titles. The training ground for everything that followed.

Editorial standards under deadline pressure. Freelance commissioning, working with photographers, designers and feature writers. The standards work that made the rest of my career possible.

Years

inside a working magazine business

ROLE: Operations Editor (.net) · Production Editor (multi-title)

"In the world of generative AI, we need humans like Shaun to remind us that we're not done yet."
— Rick Huckstep, Chairman, The Digital Insurer

01 / 06

PRESS & RECOGNITION

BANKNXT IN THE WILD · 2016

Cited, quoted, recommended.

Financial Times 'Bits and bobs' column citing BankNXT — Financial Times

BankNXT cited in the Financial Times' "Bits and bobs" column, June 2016.

Will Beeson of Banking the Future on BankNXT — Industry

Will Beeson, Banking the Future (Rebank), on BankNXT: "one of the leading sources of fintech insight anywhere."

Agreement Express 2016 Fintech Report citing Shaun Weston, BankNXT — Report

Cited in Agreement Express's 2016 Fintech Report.

GET IN TOUCH

Looking for senior permanent roles in B2B technology.

Senior content and communications leadership — SaaS, fintech, trade media. Available immediately. Open to remote and to relevant on-site in the north of England. I'll happily share CV and references on request.

Get in touch Or connect on LinkedIn: in/shaunweston1 →