PORTFOLIO · 2026
Head of Content & Communications · B2B SaaS and fintech · Editorial leadership
I lead content and communications for B2B technology companies – strategy, editorial direction and the writing itself. Over 25 years in SaaS, fintech, logistics and trade media, I've built two industry publications, BankNXT and FoodBev.com, and led communications through an acquisition, an AIM listing and two restructures.
I find the human story inside complex products, then set the tone of voice, editorial standards and approval routines that keep it consistent as a business grows. I've directed writer networks, contributors and agencies throughout, and line-managed a news editor at FoodBev and a web designer at Sorted. Next, I want to build and lead a bigger team.
My signature medium is podcasting. 250+ episodes across eight podcasts, in-house and independent. A podcast is the fastest way to surface the knowledge inside a technical company. It gives experts permission to speak before they write, and that's usually where the best content begins.
AI is part of how I work. I use Claude, ChatGPT and Perplexity daily for research and drafting, and everything that ships gets a human rewrite and fact-check. Since January 2026 I've built this site in Astro, deployed through GitHub and Netlify, and seven Claude-based agents that log, tag and cross-reference content in Notion.
"At my core, I'm a builder of ideas. That's the through-line across everything I've done."
SELECTED WORK
FIVE ENGAGEMENTS · MOST RECENT FIRST
Ran marketing, content and communications single-handed through two restructures.
£600K
Sales pipeline supported (HubSpot reporting)
80%
Employee engagement held (People Ops survey)
Six years of senior contract work for B2B technology.
81
Articles for ieDigital
6
Years of continuous independent practice
A fintech publication banking executives actually read.
+3,766%
Page views, 1,193 to 46,116 in eight months
FT
Cited in the Financial Times
A digital publication so central that the parent company renamed itself after it.
26,500+
Newsletter subscribers
70
Podcast episodes produced
Where the B2B work started, and the case I made before the market agreed.
Everything since has built on what I learned here.
Read case study →PRESS & RECOGNITION
BANKNXT IN THE WILD · 2016
Financial Times
BankNXT cited in the Financial Times' "Bits and bobs" column, June 2016.
Industry
Rebank: Banking the Future, Will Beeson's fintech podcast, on BankNXT: "Thrilled to be a part of BankNXT, one of the leading sources of fintech insight anywhere."
Report
Cited in Agreement Express's 2016 Fintech Report.
GET IN TOUCH
Head of Content, Head of Communications or content strategy leadership at a scaling B2B SaaS or fintech company. Permanent by preference, and open to contract for the right brief. Remote-first, or hybrid in Leeds, York or Harrogate. I'll happily share my CV and references on request.