Sorted Group
Solo marketing function through two restructures.
PERIOD
2024–2026
ROLE
Head of Content & Communications
Sales pipeline
supported by content
LinkedIn engagement
vs 3–4% benchmark
Employee engagement
through restructuring
Promoted from Senior Content & Communications Manager, then operated as sole marketing function following restructuring. Built the content ecosystem around the new sales motion, using PR and SEO in-house, and led change communications through two redundancy programmes without losing the room.
80+ thought-leadership articles. 49 external newsletters and 33 internal. The Sorted Post-Purchase Podcast (external industry show) and Savvy, the 42-episode internal podcast. Wrote the 27-page Cultural Manifesto and the Personas handbook adopted across commercial teams. +135% LinkedIn impressions and +102% clicks in Q1.