Early career
Where the B2B work started, and the case I made before the market agreed.
PERIOD
2001–2002 and 2003–2008
ROLE
Senior Copywriter, Mason Zimbler · Operations Editor, Future Publishing (joined as Production Editor)
My B2B career started at Mason Zimbler, a B2B technology agency in Bristol. I joined in February 2001 and became Senior Copywriter, writing for Oracle, SAS and Cedar Enterprise Solutions – from billboard lines to a technical brochure on enterprise archiving software.
I joined Future Publishing in 2003 as Production Editor and became Operations Editor on .net and Digital Home. I managed freelance writers, and edited and proofed every page before the editor signed it off.
While working on .net, near what turned out to be Future's revenue peak, I made the case for moving the print portfolio online. Leadership said they saw no future in it. The shift came anyway – just later, and only once the strategy changed.