Shaun Weston Media
Six years of senior contract work for B2B technology.
Clients
PERIOD
2018–2024
ROLE
Director · Shaun Weston Media · senior contract content and communications
Years
embedded with ieDigital as content function
Articles published
8 press releases, 5 case studies
Years
continuous independent practice
Primary engagement was ieDigital, the UK fintech serving credit unions and building societies. Four years end-to-end content strategy – The Shape of Money podcast, CEO thought leadership, sales enablement. 81 articles, 8 press releases, 5 case studies. Plus 15 months with Aito, the Finnish ML startup, building their English-language content programme.
At Aito, built and ran the English-language content programme as the company expanded outside the Nordics – 35 articles translating technical ML complexity into buyer-facing prose.
Other clients across the period included Indeed, Intel, Plumery, 11:FS, 10x Banking and Genius Sports. The engagement model was the same in each case: embedded, accountable for the editorial line, working as if I were in the building.