Backbase · BankNXT
A fintech publication banking executives actually read.
PERIOD
February 2015 – February 2018
ROLE
Senior Editor, Backbase – Editor-in-Chief, BankNXT (Copywriter, Editor and Podcast Producer, February 2015 – January 2017)
Page view growth
1,193 to 46,116 in eight months
Twitter followers
from 945
BankNXT Fintech Podcast
episodes recorded (29 released)
Cited in the Financial Times
Backbase is an Amsterdam-based digital banking platform selling to banks in Europe and the Middle East. I was hired as a copywriter and to run BankNXT, its fintech publication. It was then a neglected blog with broken code, lapsed plugins and few contributors. I ran it as Editor-in-Chief for all three years and was promoted to Senior Editor in January 2017.
I rebuilt the site on WordPress, recruited and edited a network of fintech contributors, and set the editorial standards and tone of voice. Page views grew from 1,193 to 46,116 (+3,766%) in eight months, and Twitter followers from 945 to 9,000+.
I created, produced and hosted the BankNXT Fintech Podcast – 31 episodes recorded (29 released), with the founders of Klarna, Tide, Atom Bank, Wealthfront and Railsbank on the record. BankNXT was cited by the Financial Times and had a syndication partnership with Breaking Banks.
Online Media Awards 2016 finalist in three categories – Best Specialist Site for Journalism, Best Brand Development, Best Business/Finance News. For the Backbase sales team, I wrote seven enterprise case studies and a set of product brochures.
"Shaun was hired as a copywriter and to manage the BankNXT website, but he exceeded all our expectations. He created the real BankNXT brand — an active, strong, global fintech community — and managed to onboard some of the greatest fintech voices of our time."
Jouk Pleiter, Founder and CEO, Backbase