← Case studies
IV. Global Food and Beverage Industry · 2008–2015

FoodBev Media

A digital publication so central that the parent company renamed itself after it.

PERIOD

January 2008 – January 2015

ROLE

Editor-in-Chief, FoodBev Media (Managing Editor Digital, January 2008 – 2013)

26,500+

Newsletter

subscribers

70

Podcast

episodes produced

22,365+

Podcast

downloads (Libsyn)

233,879

YouTube

views across 143 videos

I built FoodBev.com into the sector's destination publication, with 26,500+ newsletter subscribers, and led the editorial move from print-first to digital-first publishing. From 2013 I also advised senior management on digital development. The publication became so central that the parent company renamed itself from Zenith International Publishing to FoodBev Media.

I created the FoodBev Podcast in 2009 – 70 episodes and 22,365+ downloads – and filmed executive interviews and event coverage for FoodBev's YouTube channel: 143 videos and 233,879 views.

I commissioned writers and contributors, line-managed the news editor, and coached the print magazine editors – who didn't report to me – in podcasting, video, digital interviewing and SEO copywriting. Online Media Awards: winner, Best Commercial Innovation (2011); finalist, Best Use of Social Media (2013).

GET IN TOUCH

Available now for senior roles in B2B technology.

Head of Content, Head of Communications or content strategy leadership at a scaling B2B SaaS or fintech company. Permanent by preference, and open to contract for the right brief. Remote-first, or hybrid in Leeds, York or Harrogate. I'll happily share my CV and references on request.

Get in touch Or connect on LinkedIn: in/shaunweston1 →